How Does Facebook Advertising Work?
Facebook, Inc., is an American internet technology giant based in Menlo Park, California. It was founded by Mark Zucherberg, and his four other college roommates and friends at Harvard University. The website started out as a way for Zucherberg to keep in touch with his old friends from college, and later, to make some extra money through advertisements. It has now grown into one of the biggest social networking sites in the world. According to their own estimates, it has been used by over 750 million people worldwide.
Facebook has many different features that help it gain such a huge following. Aside from allowing its users to keep in touch, the site allows them to post pictures, text, and wall posts on the wall or on their personal profiles. They can also share audio clips and video clips. They can create group pages where they can discuss common interests, or just relax and chat with friends.
Aside from being used to communicate with friends and family, Facebook can also be used for professional reasons. Many top corporations are beginning to use Facebook to promote events, job openings, and new products. A few of the corporate America’s favorite companies have also started using the website to announce layoffs. These companies include Xerox and Boeing.
One of Facebook’s most popular features is the “Like” feature. People can “Like” anything they want on the website, whether it is a video clip of an image, a song, or anything else. This enables Facebook users to share the information with their network. As a result, the website’s popularity has skyrocketed.
Facebook was created by entrepreneurs Mark Zucherberg and Chris Hughes. It has become so popular that it now has its own set of internal executives. Employees working at Facebook are known as “staffers”. Users can even create a fan page, where they can show off what they like. Users can create groups within groups and invite their friends to join. Businesses can also post information about upcoming events.
The website has been used by many people to market their businesses. A number of websites, such as Zynga, have used the site to let their players post information about upcoming events. Companies can also use the site to post advertisements. Although the site is not as popular as MySpace or Twitter, it is a far more effective marketing tool.
A number of celebrities are also starting to get involved on the Facebook bandwagon. Teenage girl band One Direction is one of the biggest users of the website. Singer Leona Lewis made her debut on the site this year. Other well-known celebrities who have used the website in the past include Chris Brown and Fabio Maradona.
Despite all of these publicity efforts, there are still some people who are unaware of the website and its uses. People who live in the United States are, for the most part, familiar with Facebook. People in other countries, however, are less so. It would be important for businesses to reach out to potential clients in other countries through this medium. It is also useful for a company to keep in touch with its international customers.
Facebook advertising has been used to great success by companies like Google, Yahoo! and Microsoft. These companies pay a regular price for each advertisement that appears on the Facebook page of their users. Advertising on Facebook has also proved successful when used with Pay Per Click advertising.
The site enjoys great popularity among internet users. Each day, more people log onto the site than the number of people who use the search engines. People who visit Facebook do so largely because they want to stay in touch with friends and family. They also frequently update their profiles and write on walls, chat and take photos. The site attracts a wide variety of visitors, ranging from young students to seniors, married couples to singles. Because the site encourages interaction, there is an excellent chance that someone will find an interest in the products or services that you have to offer.
As with many forms of online advertising, you must be careful about how much you want to spend on Facebook advertising. Spending too much money on the advertising campaign could cause you to lose potential site visitors. You may also face a backlash from those who have visited your site in the past. Facebook users are quite impressed when ads they didn’t even know about pop up while they were on Facebook. Spending a little bit of time researching the site before launching your ad campaign is a wise idea.